"Haha" instead of "Like": Swiss reluctant to laugh on Facebook

Switzerland was only ranked 35th in the list published by social media marketing platform Socialbakers on Thursday. This puts local users in the bottom third of the global Facebook laughing community. In stark contrast to our northern neighbors: Germany is one of the leading "haha" nations in the world in 4th place. Only users from Peru, France and Mexico use the laugh reaction more often than Germans to express their feelings about various Facebook posts.

Austria, on the other hand, has a similar ranking to Switzerland, coming in at 32nd place. What relevant conclusions can be drawn from the evaluation remains to be seen. Facebook introduced the option to rate other posts with different reactions at the beginning of 2016. Before that, there was only the Like button. (hae)