Passion with skin - without hair
New season, new themes. The «Bicycle Obsession» campaign created by In Flagranti for cycling specialist Thomet gets right under your skin.
Thomet Radsport is one of the leading addresses for bike fans in the Seeland. In Flagranti Communication for Thomet, the passion for cycling in all its variations is always staged anew: in an allusion to the "passion with skin and hair", this time men's legs are shown in the typical partial depilation with which cyclists protect themselves against complications from abrasions.
Just as cycling is currently undergoing an update via e-bikes, Thomet has also brought its marketing into the digital age and is now "putting its foot down" online: Ads on Facebook and Instagram supplement the classic posters, and mobile ads are played out at major events with precise targeting via Aymo from APG.
In addition, one bike of the month receives a loving test ride report. The content is played via website, newsletter and social media as well as in print as an article in a regional lifestyle magazine.
And finally, the community of cycling fans is called upon to document their passion with pictures on Facebook. A jury will select the winning picture from the ten entries with the most likes. The main prize is a mountain bike from Trek.
