Launch of the joint advertising network Tango-Network of Goldbach and Tamedia
Tamedia and Goldbach are expanding their partnership in video marketing to include display advertising and are launching the Tango Network. The new bundled network offering includes all of Tamedia and Goldbach’s targeting products.
As already announced, the two divisions Tamedia Advertising and Goldbach Audience are launching a bundled advertising offering under the name "Tango Network". The name is a combination of Tamedia and Goldbach. As a result, customers can now reach their specific target groups with just one booking on more than 300 websites from the Tamedia and Goldbach network environment, according to a statement. These include leading platforms such as 20min.ch, 24heures.ch, Tagesanzeiger.ch, Fuw.ch, Faz.net, the sites of ProSiebenSat.1 and the RTL media group, as well as Bettybossi.ch, Wetter.com, Cineman.ch, Homegate.ch and Ricardo.ch.
"Thanks to our new display offering, all previously available targeting products from Tamedia Advertising and Goldbach combined can be projected to an even greater reach," explains Dominik Lämmler, Chief Network / Programmatic / Partner Relations at Tamedia.
The Tango Network is to be continuously expanded with a broader product portfolio. A performance-based advertising product is planned for fall 2019. "We want to optimally cover the needs of our customers and continuously offer them even more reach and better targeting options. Our goal is to reach almost all Swiss Internet users in a premium environment with just one booking," says Stefan Wagner, Managing Director of Goldbach Audience. The Tango Network will be marketed by the existing sales teams of Tamedia Advertising and Goldbach Audience.
