Kargo develops key visual for anniversary of EQUAM Foundation
One year after the launch of the new corporate design, Kargo Kommunikation develops the key visual for the EQUAM Foundation's anniversary year.
The EQUAM Foundation positions itself as a national player in promoting quality and patient safety in outpatient medicine. The aim of the new appearance was to visually "translate" the positioning as a professional, solution-oriented and innovative service provider and to attract more attention to the EQUAM Foundation.
The focus of the new corporate design was the "wave", which was taken from the letter Q of the EQUAM logo. The wave serves as a graphic guideline for letterheads and communication materials, in combination with a complementary color area. It underlines statements, defines communication space and gives the brand additional uniqueness.
"The wave also represents the flow that exists and is necessary in continuous quality development," adds Paula Bezzola, the Executive Director of EQUAM Foundation. That is why the wave also served as the basis for the development of the key visual for the foundation's 20th anniversary. This consists of a graphic element and can be combined with the foundation logo and a slogan.
Responsible at EQUAM Foundation: Iva Krüttli (Marketing & Communication Manager), Paula Bezzola (Managing Director). Responsible at Kargo: Zelika Pravdic, Christoph Balsiger (graphics); Manja Koschker (consulting).
