Submitting messages? You must take note of this

Under the umbrella of the Werbewoche.ch domain, we bring together the most interesting news from the topics covered by these three publications Advertising Week, m&k and Expodata and compile the daily newsletter from the published articles.

As a general rule: We receive a large number of press releases every day. Since we are rarely able to publish everything, we make a selection. There is no guarantee of publication. Please send your press release to [email protected]. There is no need to send the submission to all editors at the same time. If you have any questions regarding publication or non-publication, please contact Thomas Häusermann ([email protected]).

Whether your message is accepted depends on various factors:

• Relevance of the topic: How compelling is a news story, a topic, a campaign, etc.?
• News—«Competition»: What else is on all day? Can we include almost everything, or do we need to «filter out» a lot?
• Quality and Format of Submitted Documents

While you have little or no influence over the first two points, you can optimize the third point by following these guidelines. We edit all texts we publish. The less work we have to do, the greater the chance of publication.

Articles/Press Releases:

• General Information:
  • Keep it as short as possible and as long as necessary.
  • Write in a factual and objective manner.
  • Avoid customer and product PR that is irrelevant from the reader's perspective.
• Form:
  • If possible, write a lead (introductory text, 1–3 sentences) that succinctly summarizes the most relevant points: Who did what for whom—and, if applicable, why.
  • For campaigns: Include the credits at the end, if desired. This feature is required according to be referred to by name. 
    • Incorrect: Art Direction: Hans Muster
    • Correct: Hans Muster (Art Direction)
    • Ideal Structure: Key personnel at Company XY: Fritz Meier (CEO); Heidi Müller (CMO). Key personnel at Agency XY: Hans Muster (Consulting); Vreni Meier (Creative Direction).
  • Ideally, paste the text into the body of the email. You can also send the message as a Word file or as a PDF. However, Word files are generally easier to process and result in fewer errors.

Image material:

• Images in JPEG or PNG format
• Minimum image width: 1000 pixels, or larger 1,200 pixels.
• The images must separately be submitted, not embedded in a Word or PDF file.
• Currently, animated GIFs cannot be displayed on Werbewoche.ch (article view). However, they can be used as previews in the newsletter or on the homepage.
• If you have multiple files—especially large ones—we would appreciate it if you could send them via WeTransfer or another file-hosting service.

Video and audio files:

• You can send us videos as follows:
  • As a YouTube link
  • As a Vimeo link
  • As a video file (MP4 or similar) –> then we'll upload the video to our YouTube channel and embed the link.
• Please do not include links to videos on external sites. The video must be embeddable within the article on Werbewoche.ch.
• You can send us audio files (radio spots) as a SoundCloud link or an MP3 file.