PRfact announces cooperation with Andros Group
After PRfact provided communications support for the launch of the Bonne Maman Intense jam line in 2018, the company is now also supporting Andros with the launch of its gourmet novelties in 2019.
The agency advises Andros on both its strategy and media relations and relies, among other things, on live marketing in the form of workshops. In addition, an influencer strategy is being developed for the Andros brand and social media campaigns are being set up with selected Swiss opinion makers.
Back in the fall of 2018, PRfact took on the task of developing a national PR strategy to present the new Bonne Maman Intense and highlight its special feature: a jam with less sugar.
