VBZ take to the streets every day for the environment
VBZ and Ruf Lanz are using World Climate Day and the youth climate strikes as the basis for a new campaign, reminding the public that VBZ has long been doing quite a lot to protect the climate and reduce CO2 emissions.
The climate strike is one of the largest student movements. The first strike took place in Sweden in the summer of 2018 and was launched by Greta Thunberg, a 15-year-old climate activist at the time. Last Friday, March 15, was now International World Climate Day. In over 100 countries, young people demonstrated for the environment. There were 60,000 in Swiss cities, 12,000 of them in Zurich alone.
VBZ and its longtime creative agency Ruf Lanz used World Climate Day for a full-page text ad in 20 minutes. Motto: We take to the streets every day for the environment: with streetcars and trolleybuses. Because with them, VBZ transports around 720,000 people every day with environmentally friendly electric energy. This corresponds to 80 percent of all passengers. It is VBZ's goal to further increase this share in order to reduce CO2 emissions and dependence on fossil fuels. So that everyone in Zurich can reach their destination in comfort and yet the environment does not fall by the wayside.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Elina Fleischmann (Deputy Head of Corporate Communications), Sherin Varghese (Business Support Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Mario Moosbrugger (AD), Markus Ruf (text), Ursula Jaag, Miro Poffa (consulting).
