First campaign after pitch win: Ogilvy goes full speed ahead for Salt
After winning the communications contract, Ogilvy is already launching its first campaign for Salt. The campaign focuses on Salt Fiber, which, at 10 Gbit/s, is the fastest internet service in Switzerland.
The offer also includes digital TV including Apple TV and unlimited landline telephony in Switzerland. Ogilvy is implementing Salt's new communication strategy for the first time in this broad-based campaign, which is intended to bring the original, unmistakable spirit of the telecommunications company back to the fore.
Slightly exaggerated visuals showcase the individual benefits of the offer - faster, cheaper, more exciting - on posters, advertisements, mailings, sales flyers and radio spots. The striking appearance makes the spirit of the Friendly Rebel as a challenger to the two big players in the telecom business directly tangible for the target group, supported by the new claim: Salt. Your Life.
The updated corporate design, which was also developed by the Zurich agency, is also being used for the campaign.
