Neo Advertising & Dr. Banner: Combination offer for outdoor advertising and mobile
Neo Advertising, one of Switzerland's leading companies in the out-of-home sector, is expanding its product portfolio to include location-based display advertising for mobile and desktop devices, in combination with its outdoor advertising offerings.
Using the programmatic platform Dr. Banner, Neo Advertising enables its customers to focus their out-of-home advertising campaigns on specific geographical areas such as cities, municipalities and tourist attractions.
Thanks to the high-quality digital advertising inventory of the most important Swiss publishers, Neo Advertising's clients can target their campaigns to very specific audiences within a defined geographic area, in a digital format that is a perfect complement to traditional out-of-home advertising space.
Christian Vaglio-Giors, CEO of Neo Advertising: "We are very excited to launch our new combined OOH & Mobile product with Dr. Banner. Geographic targeting options, the banner creation service and control over the distribution area are all advantages of our new offering. We have already achieved very convincing results with the first campaigns, even in small geographical areas."
