Admeira expands its digital marketing expertise

A new, web-based booking tool and dynamic pricing for print will offer every opportunity for digital portfolio and campaign optimization from the second quarter onwards.- Since January, Frank Zelger has been a new member of Admeira's Executive Board with his digital expertise.- As part of the transformation, jobs are being created in the digital and sales areas - the overall job budget remains stable thanks to efficiency gains.

Admeira is consistently investing in cross-media and digital consulting services, innovative and effective marketing products, and simple and efficient planning and processing. "Admeira is evolving from a traditional advertising marketer to a customer-focused consulting company with the greatest digital marketing expertise," says Bertrand Jungo, CEO of Admeira. With this premise in mind, Admeira recently established the Business Development Digital department. Furthermore, the team of specialists for data-driven advertising will be further expanded with the aim of driving innovative targeting offers. New and creative target group formats are already available for advertisers to reach people with an affinity for luxury, health and wellness.

In 2018, Admeira launched Switzerland's first interactive TV advertising campaign (OK Button) and won a European HbbTV award for it. With an inventory expansion and the development of new channels, Admeira is now laying the foundation for the development of new advertising offers. For example, Admeira and CH Media have expanded their cooperation. This will offer the advertising market new, high-reach pool offers from the six leading regional TV stations in German-speaking Switzerland, TeleZüri, Tele M1, TeleBärn, Tele 1, Telebasel and TVO, in combination with SRF 1, SRF zwei and SRF info.

In addition, Admeira and Excom Media have entered into an exclusive partnership. As a result, Admeira is opening up further channels and helping advertising spots from the beauty and healthcare sectors to achieve even greater reach and impact by broadcasting them in around 500 pharmacies and drugstores. For advertising customers, this effectively combines the benefits of TV, online and digital out-of-home screens, Bertrand Jungo: "These innovative further developments and partnerships enrich our high-quality, high-reach basic offerings with exciting new opportunities in the genres of print, digital and TV."

Together with Ringier and Ringier Axel Springer Schweiz, Admeira is launching "Marketplace Print" at the beginning of the second quarter - a platform that automates the booking process for print ads. The web-based Marketplace offers full access to the entire Admeira print inventory. Advertisers and agencies can use it to plan and book their campaigns independently and live. The "Marketplace Print" offers all options for portfolio and campaign optimization. The additional use of "Dynamic Pricing" always guarantees the best price based on absolute transparency.

Admeira has added another tool to its impact research: the "Cross Media Check". This allows customers to check in real time how much reach, OTS (average contacts) and GRP (advertising pressure) their cross-media campaign has achieved. With the knowledge of which media and which media combinations have brought the decisive success, customers can design and optimize existing and future campaigns in a targeted manner.

Bertrand Jungo: "Impact is the currency of the future. We want to help our customers achieve demonstrable impact with the end consumer."

Frank Zelger joined the Executive Board of Admeira on January 1, 2019. Frank Zelger was most recently Chief Customer Officer and Member of the Executive Board at UPC GmbH and previously Executive Director Customer Care and Member of the Executive Board at Sunrise Communications. He has many years of broad experience in the areas of marketing and digitization. In the newly created role of Chief Commercial Officer, he is responsible for overall commercial coordination at Admeira as well as the business units in the print and digital areas.

As of 4. As of February 4, 2019, the Executive Board of Admeira will be composed as follows:Bertrand Jungo, CEOFrank Zelger, Chief Commercial Officer & Managing Director Print & DigitalBeatrice Kniel, Chief Marketing Officer & Managing Director BroadcastRené Plug, Chief Data & Technology OfficerKarin Ryser, Chief Financial OfficerMonika Kälin, Director Human ResourcesRomi Hofer, Director Corporate Communications (co-chair) At his own request, Beniamino Esposito is now focusing on marketing the inventory of Ringier Axel Springer Schweiz AG and will be responsible for the corresponding business unit.

Keeping pace with the digital transformation and ever-changing customer needs requires continuous organizational development and ongoing adjustments to personnel structures and profiles. Thus, on the one hand, new positions were created in the digital and sales areas and, on the other hand, efficiency gains were realized in other areas. In this process, Admeira invests specifically in the digital skills of its employees by means of training and further education and supports them in internal job changes.

Despite these efforts, twelve terminations could not be prevented. In addition, there were five early retirements. Talks were held with the employees affected in good time. The Admeira social plan is being applied to those affected. This includes, among other things, comprehensive outplacement support, which includes further training support. Overall, the headcount remains stable.