On the slopes with Marco Rima: Republica implements national campaign of Swiss ski schools

The Swiss ski schools are an institution: they have been present in all winter sports resorts and major cities in Switzerland since 1932 and offer lessons in all snow sports disciplines to guests of all ages. With the new campaign, the Swiss ski schools are launching national TV commercials for the first time, flanked by various social media posts and advertisements. The campaign will put a real strain on the laugh muscles: short video sequences show in a humorous way what skiers and snowboarders can learn in the Swiss ski schools.

Swiss ski school for all

With the videos, the Swiss ski schools want to draw attention to the fact that ski school is not just for beginners and children; adult experts and returning skiers are far from finished and can also benefit from the offer. All measures were conceived and implemented by the Republica communications agency. "The campaign reflects our motto: Swiss ski school for everyone," explains Riet R. Campell, Director of Swiss Snowsports. "We are extremely pleased that we were able to realize a national TV campaign for the first time in the history of Swiss ski schools. We are very pleased with the result."

On the slopes with Marco Rima

The campaign has been on TV throughout Switzerland since December 24. Posts about the ski school have been published on Facebook and Instagram several times a week since the beginning of November. The social media shoot with Marco Rima was particularly funny: the popular Swiss comedian caused a lot of hilarity on the slopes of the Jungfrau Ski Region. Marco Rima - who incidentally belongs to the "expert" category - donated his entire fee to former Federal Councillor Adolf Ogi's "Freude herrscht" foundation.