MA Strategy new with transportation

Advertising spaces in and on means of transport are established marketing tools. Since this year, Verkehrsbetriebe Zürich (VBZ) and Moving Media Basel (BVB Basler Verkehrs-Betriebe, BLT Baselland Transport AG) have been participants in MA Strategy. Urs Wolfensberger, Executive Director of Marketing and Sales at WEMF, is delighted about the collaboration: "With the inclusion of transport advertising, even more advertising-relevant communication channels are now represented in the study. MA Strategy can thus further expand its pioneering role as the most comprehensive intermedia study in Switzerland." And he notes, "In order to be able to represent the genre as completely as possible, it would make sense if in the future, in addition to Basel and Zurich, the transportation companies of other cities were to participate in the study."

National Intermedia Study MA Strategy

As a tool for strategic planning, MA Strategy has been enabling a targeted analysis and implementation of the optimal media mix of press, cinema, radio, television, address directories, out-of-home, direct mail, web offerings and new means of transport for around twenty years. The cross-media study shows with which media strategy a target group can be reached most efficiently. MA Strategy 2018 will be published on Wednesday, November 21, 2018. It is available to customers via the WEMF data portal NEXT>LEVEL retrievable.

The WEMF AG for Advertising Media Research

As a neutral and independent industry research organization, WEMF AG für Werbemedienforschung ensures transparency in the media and advertising market. For the media genres press, cinema and sponsoring, the WEMF studies are currency-setting. Due to the market development towards all-media, an important focus is on intermedia audience research. WEMF publishes the intermedia studies Total Audience and MA Strategy. With MACH Consumer, WEMF publishes the largest annual consumer media study in Switzerland. <>