Highlights 2019 of the Swiss Marketing Forum

Marcel Weibel, the managing director of Swiss Marketing, will be moving to the Swiss Marketing Forum. Uwe Tännler, the Forum’s president, provided information about these personnel changes and the highlights of 2019 at the partner event held at the Milchbar in Zurich on November 8.In keeping with the season, mulled wine and fondue were served at Kappelergasse 16—not far from Paradeplatz—for the Forum’s partners and friends. Uwe Tännler expressed his delight at the addition of Marcel Weibel to the team, who has been actively involved with Marketing Day and the Marketing Trophy for years.

Uniquely Successful

How can a unique selling proposition be linked to the product or service? How do companies really unique Successful? The Swiss Marketing Forum will address this hot topic in 2019 with Marketing Day 2019 and Sales Power 2019.

Light My Fire

The Marketing tag With around 1,000 attendees, it is the Swiss Marketing Forum’s most important event. On March 12, the theme at the KKL Luzern will be „light my fire.“ Who doesn’t remember the song by the rock band The Doors? Only when the spark jumps from the salesperson to the customer is the fire ignited. On March 12, high-profile speakers will discuss how uniqueness is created and how it can be successfully communicated.

Sales Excellence Award

How are unique selling propositions evolving, and which ones are truly relevant to the purchasing decision? On November 12 and 13, participants at the Sales Power industry event will have the opportunity to discuss innovative approaches with recognized experts.For the first time, the Sales Excellence Award will be presented at Sales Power 2019: This new award recognizes successful and forward-looking sales and distribution initiatives and was launched by the Swiss Marketing Forum in collaboration with WATC Consulting AG and the Zurich University of Applied Sciences (HWZ).