Sales power: women buy differently

Selling is an art. Listening, perceiving the other person, recognizing needs - these are not magic tricks from the magician's box, no, these are skills that make the decisive difference when dealing with customers.

What does the future hold?

For two days, the focus was on the power of selling, also known as sales power. The Swiss Marketing Forum The Gottlieb Duttweiler Institute hosted a conference on this topic and over 100 experienced speakers spoke about the future of sales and marketing, successful selling in an omnichannel environment, as well as customer processes and value selling. Professor Dr. Christian Belz led through the two days calmly, skilfully and with humor, and the agenda also included gender selling, B2B and E2E selling and even a hero's journey as a transformation model as well as in-depth workshops.Uwe Tännler, President of the Swiss Marketing Forum, expressed his satisfaction with the symposium after the event.