Swiss Poster Award 2018: Call for Entries
Top-class jury of experts
The expert jury is made up of 21 renowned members from advertising, culture and design. The focus of the assessment is on innovative ideas and the striking implementation of the advertising message. Aspects such as communicative sustainability and graphic craftsmanship also score points.
Countdown to the closing date
Agencies, creatives and companies have until November 30, 2018 to submit their work. Creations realized for Switzerland that were on display in public spaces in 2018 are eligible to enter the competition, which is free of charge and can be entered online at www.swissposteraward.ch.
Six categories and one overall victory
The awards of the Swiss outdoor advertising industry are defined in six categories. Accordingly, the awards are presented in gold, silver and bronze.
The centerpiece is the "Poster of the Year" award for the overall winner across all categories. The "Poster Innovations" category has been opened up and is now called "Out of Home Innovations", which means that all formats, technologies and implementations in the field of commercial outdoor advertising can now be submitted. In this way, the competition covers innovations more broadly and takes into account the full spectrum of Out of Home Media.1. commercial nationalPoster campaigns with a national reach with posters displayed in at least ten cantons and/or the five largest cities (Basel, Bern, Geneva, Lausanne, Zurich). The posters must provide some form of information about companies, products, services or events.2. commercial local and regionalPosters with local and/or regional significance. The posters must provide some form of information about companies, products, services or events.3. public servicePosters from charities, politicians and public institutions.4 "Culture"Posters for cultural institutions or events such as theaters, museums or festivals.5 "Out of Home Innovations" (now open to all formats)New ideas and implementations in the field of commercial outdoor advertising.6 "Digital Out of Home"Digital advertising media with image/text movement. Played on at least 70 inches.
