Third issue of "az medien | digital academy"

How to deal with the challenges of digital transformation?

Professional brand communication - or "branding" - and targeted brand management are becoming increasingly important in times of increasing information overload and decreasing attention spans. The digital transformation presents many SMEs with major, previously unknown challenges, but social media also opens up countless new possibilities that offer great opportunities, especially for SMEs with comparatively small budgets. "Digitalization is omnipresent", as Joachim Tillessen, head of the Master's course in Corporate Communication Management at the FHNW, emphasized once again at the concluding panel discussion. "What many entrepreneurs are still too little aware of: Communication must take place where the customer's attention is focused, i.e. increasingly on digital platforms, in moving image communication and above all on mobile."

Make contacts

Of course, there was also plenty of time for networking. After the panel discussion, participants had the opportunity to network with each other over an aperitif riche, exchange experiences from their day-to-day work and get valuable advice from the digital experts.

"az medien | digital academy" establishes itself as a fixed date for SMEs

The successful third edition of the "az medien | digital academy" has shown that the industry event is becoming a fixed date in the calendars of many representatives from marketing and communication at regional SMEs. The digital transformation is a particular challenge for small and medium-sized enterprises. This makes it all the more important for industry participants to regularly exchange ideas with each other and with experts from research and science. The "az medien | digital academy" bridges this gap and has set itself the goal of sustainably building up and promoting digital expertise among SMEs in the region with this series of events.