Book tip: Where good ideas come from

When and why does it suddenly "click"? Science journalist Steven Johnson has studied the history of groundbreaking innovations and discovered that they always follow the same patterns - seven in number. It pays to know them, he says, otherwise you could be waiting a long time for the eureka moment.Johnson manages to elegantly pack his factual knowledge into brilliantly written stories and derive concrete tips from them. Most of these are not necessarily new, and the book is not really suitable as a reference work. All the more so, however, as a source of inspiration: getAbstract recommends it in particular to product developers, marketing strategists and company founders.

Publisher: Scoventa Publishing CompanyPublication year: 2013Pages: 327ISBN: 9783942073103getAbstract rating: 8Feasibility: 7Degree of innovation: 7Style: 9In cooperation with getAbstract, Lucerne