The best Suisse Emex

They were inspired by 350 exhibitors, 20 keynote speakers and 100 experts and speakers for the marketing of the future. The premieres of the "Futurize M" marketing congress and the "MICE Days Switzerland" was a success. Despite its success, a new overall format is planned for 2019 at a new location in the Zurich area.

The concept has worked

Presenting innovations and trends from the marketing, event and advertising world as well as the digital business and attracting the Swiss marketing and SME community to Zurich-Oerlikon is the passion of Ewa Ming, the founder of Suisse Emex, and her trade fair team: "We are delighted with the great popularity and the many positive responses from exhibitors, speakers and visitors alike.Futurize M", the new special areas, themed meet-ups and business networking opportunities has paid off!" Once again this year, the industry meeting point was able to impress around 14,000 visitors with plenty of innovation, a packed program and high-quality knowledge transfer. Around 350 exhibitors, experts and partners showcased their products and services in four eventful exhibition halls covering over 12,000 m² The well-attended specialist presentations and top keynotes in the Expo Zone offered trade fair visitors a top-class, free continuing education program that is unique in Switzerland in terms of its scope and quality. Around 50 exhibitors focusing on seminars, congresses and incentive travel presented themselves at the first-ever "MICE Days Switzerland" in the event hall for live communication. Parallel to Suisse Emex'18, the 2nd Digital Summit for SMEs took place in Hall 7. Here, SME entrepreneurs were able to deepen their knowledge in the field of digitalization through practice-relevant keynotes, best practices and learning workshops. In the evening, the Emex Night industry party offered visitors and exhibitors the best conditions for networking. To the beats of star DJ MR.DA-NOS, exceptional drinks and culinary creations, people danced and exchanged industry news in the middle of the exhibition stands on the first evening of the event. From the organizer's point of view, it was the best SuisseEMEX ever.

New format for the future

The organizer, Emex Management GmbH, has already announced that the Suisse Emex as Switzerland's leading industry event for marketing, digital, events and advertising media, will continue to evolve in line with the spirit of the times for next year's event. After twelve years, a new format and a new setting will be used to respond even more specifically to visitor needs. The new setup will be presented at an information event in October, to which all Suisse Emex stakeholders are invited. Until the next event date, the "Brandheiss" online marketplace will offer exhibitors the opportunity to maintain their presence throughout the year and network with interested parties.