A poster can do more than "conventional" advertising
In this way, a wide variety of organizations, such as the Zurich animal welfare organization, are able to draw attention to their causes. According to Clear Channel, the company's partners are also motivated to make a contribution - such as photographer Kilian Kessler, who photographed the campaign "Dux, Filou, Figaro, Ronya, Tino, Mäxie, Stewie, Sam say thank you" at a charity rate.
Christoph Marty, CEO of Clear Channel, says of the campaign: "With this commitment, we want to show that outdoor advertising can do more than only Advertising. And I am proud that we can give the company and the many tireless fighters for the good cause more attention."
