First Swiss agency for micro-influencer marketing

Influencer marketing has been an integral part of the marketing mix since 2018 and is becoming a permanent fixture within digital measures. The market for influencer marketing in the DACH region is growing by around 20 percent annually and will therefore already be approaching the billion-euro mark in 2020.

Influencer credibility is problematic

However, the rapid rise also poses problems for marketers. The biggest challenge is the credibility of influencers. Social media stars with tens of thousands of followers who swear by various products on a weekly basis will be able to convince an ever smaller proportion of their followers. In addition, the industry does not seem to be able to get to grips with the problem of fake followers and bots.

First agency for micro-influencer marketing

kyo is the first Swiss agency for authentic micro-influencer marketing. kyo defines micro-influencers as everyday people with at least 500 followers on Instagram, currently the most popular platform. They have a very high level of authenticity and credibility, and in many cases they are experts in a specific field or have a passion for a particular topic. Their reach has grown organically and consists of family, friends, acquaintances or simply people who can be found in their profile. According to international studies, major influencers enjoy over 2% interaction with their followers, whereas the engagement rate (likes & comments) for micro-influencers is 8%-12% or more. creative and authentic storytelling provides exciting content for the diligently interacting followers and is therefore particularly valuable for customers. The posts usually go far beyond simple product placements.authenticity, strong engagement with the followers and the large number of available micro-influencers are also the main arguments of the founders Grote, Steiner and Carlucci as to why an agency like kyo is needed.

Social media users as brand ambassadors of the future

kyo is the abbreviation of Elkyo, the Japanese word for influence. kyo is also a Japanese name for men and women and means: the true man. Japan is associated with fidelity, loyalty, trust and discipline. Qualities that kyo promises its customers and expects from the micro-influencers. The claim wearekyo means that we can all be influencers as long as we present and recommend a product authentically and credibly to those around us.Alexander Grote has been successfully running one of the largest promotion agencies in Switzerland together with his wife Karin since 2006 and works for well-known clients such as Lindt, Campari, Nestle Lactalis and Volvic. Oliver Steiner has been running an agency for classic advertising for over 20 years and designs for companies such as ZKB and Mars Schweiz AG. Together with Fabio Carlucci, Digital Marketing Consultant, Influencer Marketing Specialist and Berliner by choice, they see the never-ending resource of people using social media as the true brand ambassadors of the future.