Swiss Marketing: Andreas Balazs is the new President

This year's Assembly of Delegates in Zurich was characterized by dynamic optimism and important personnel changes on the Board of Directors. Uwe Tännler (previous President), Tanja Levine (French-speaking Switzerland), Prof. Dr. Peter Petrin (Education), André Mettler (Finance and Accounting) and Jon Turnes (Legal) stepped down after many years of successful commitment to the association, and the delegates elected the following individuals as new members of the Board of Directors:

• Daniel Habegger, entrepreneur and management consultant (BrainGold AG, Weinatelier GmbH, Raiffeisen Unternehmerzentrum AG). Education: Retail trade employee, marketing planner, marketing manager
• Gabriela Lenherr, Head of Finance and Services at the Swiss Commercial Association, various board memberships. Education: commercial banking apprenticeship, federally certified accountant
• Natascia Valenta, independent consultant, several years of experience in marketing and communications departments at Nestlé, EOC (Ticino Cantonal Hospital) and the City of Lugano, among others. Education: Food engineer ETHZ and MSC in nutrition, further training in communication and marketing
• Martin Zenklusen, personnel consultant and owner of Evo Job GmbH, Kloten; 20 years of management experience as sales manager, CEO and board member. Education: Laboratory technician, marketing planner, sales manager, EMBA University of Zurich

The current members Andreas Balazs, Dietger Löffler and Walter Steiner were re-elected. Andreas Balazs, the newly elected President, thanked the previous members of the Central Board for their great commitment and paid tribute to their services to the further development of the professional association. During Uwe Tännler's twelve-year presidency, Swiss Marketing has developed into a professional association that enjoys the highest respect throughout Switzerland, Balazs said, citing a determined commitment to higher professional education in Switzerland and to the international recognition of qualifications, as is already guaranteed today thanks to the European certificates of the European Marketing Confederation (EMC), as the overarching goals of his presidency. "Swiss Marketing is more than just an association. Swiss Marketing is a great brand that stands for relevant topics in the interests of our members and partners," summarized Balazs.New honorary membersAt the suggestion of the previous Board of Directors, the following individuals were appointed honorary members of the Association:

• Simon Albisser, former President Lucerne
• Laurent Caillère, former President of Vaud
• Edmond Chanson, President Zurich
• Eugen Da Pra, former President of Schaffhausen and OC President of Schaffhausen Marketing Day
• Hans-Jürg Gehri, Chairman of the Examination Board for Sales Professionals
• Daniel Judas, former President and OC President of the Seeland Marketing Forum
• Franz Kaiser, President Marketing Manager Zurich
• Reto Morger, President Zürcher Oberland
• Marzio Proietti, President Ticino
• Alain Rapin, former President of Neuchâtel
• Barbara Trachsel, OC President Brand & Marketing Day Bern