Book tip: Analyze the web!

The use of social media is becoming increasingly professional. More and more companies are not only interested in how high their fan and follower numbers are compared to those of their competitors. They want a well-founded overview of how, where and in what tone of voice they are being talked about, and this desire is being met by an impressive range of tools. At the same time, there is a confusion of terms: what is analytics, what is monitoring? Do I need a tool for engagement or is this a matter for community management? Stefan Evertz is a man of the trade and in his book provides a good overview of the current range of offerings as well as useful tips for tool selection and ongoing processes. Get Abstract recommends the book to all marketing professionals who want to know more about social media.Get Abstract rating: 8Implementability: 10Innovation level: 8Style: 6In cooperation with getAbstract, Lucerne (Logo)

Publisher: Haufe VerlagYear of publication: 2018Pages: 263ISBN: 9783648104040