News from the Zurich Advertising Club

The host

The three-storey gabled house on Grubenstrasse is one of the oldest buildings in Zurich's Binz district and has served a variety of purposes throughout its history. Formerly an industrial warehouse and workshop, in more recent times the premises were used as the hub of a Greek import trade and then as a temporary - and well-known beyond the city limits - cultural venue. The property was then completely renovated and the premises were rented out as offices and studios, which is how the communications agency Jeff+Staay found its new home within the walls of the charming industrial building and, with its unconventional way of working, is keeping its history, which is characterized by craftsmanship, creativity and passion, tangibly alive.

Now the building is bursting at the seams. Because things are going well for Jeff with 23 employees and the game agency Staay has also grown to six employees, the Zurich Advertising Club held its 82nd general meeting, which was hosted by the founder of both agencies, Philip Eggenberger. He made the premises available and spoke about the two agencies after the AGM.

Tighten your belt

But one thing at a time. President of the Zurich Advertising Club, Danijel Sljivo, bid farewell to Ursula Gamper, head of the office and member of the board for many years. The fact that the Zurich Advertising Club now has to take its administration into its own hands is due to the fact that the belt is being tightened. There was a large bouquet of flowers and a hug for "Ursi the veteran", as Daniel Sljivo affectionately called the good soul of the club, which was greeted with great applause and hearty laughter.In an emotional speech, the President explained the club's situation and that it would be taking a sharper stance. Fewer events, but high-caliber speakers.

Who is the host?

After the official part of the AGM, Philip Eggenberger introduced the two agencies Jeff and Staay. Jeff is one of the hottest agencies with clients such as Merzedes Benz, Zürcher Kantonalbank (Jeff came up with the idea of building a cable car across Lake Zurich), Ikea, Evian and many more. Philip Eggenberger founded both agencies, but since the beginning of the year he has only been a partner at Jeff and, together with six developers, has devoted himself entirely to his agency Staay Interactive, a game studio focusing on immersive virtual, augmented and mixed-reality games and apps.

Barbecue and football

Afterwards, the members were given a tour of the building before the barbecue was fired up and the semi-final between France and Belgium was watched together over sausages, kebabs and drinks.