Focus on central platforms

Expomobilia is an independent subsidiary of MCH Group AG, which is one of the world's largest live-marketing companies. At Expomobilia AG, the first half of the year traditionally focuses more and more on Europe and Switzerland, as this is where the biggest events take place. With the exception of the Beijing Motorshow in April, which was an important milestone for Expomobilia, the second half of the year sees the company head out into the world again, starting with Shanghai, Sydney, Moscow, São Paulo and then finally returning home to Europe before the grand finale in Miami Beach at the end of the year with Art Basel Miami Beach.

General contractor for temporary structures

This brief and rough overview shows: The company is active in various markets and is always on the lookout for new innovations and implementation opportunities. However, Managing Director Florian Faber remains tight-lipped about the individual projects. However, one aspect is apparent everywhere: the focus is increasingly being placed on central platforms that want to be served exclusively by the brand. "We have addressed this need with our clear positioning and expertise as a 'general contractor for temporary structures' and implement this every day for our customers worldwide."

Individual implementations

In this sense, there are no unusual implementations for Expomobilia. Because the unusual is part of the strategy, so to speak. Faber: "We have been 'building' unusual temporary structures for over 40 years. Today, customers expect us all the more to be able to demonstrate our expertise in temporary construction everywhere." Expomobilia has responded to this and perfected these skills in the areas of exhibition, event and pavilion construction. "This enables us to implement individual customer wishes and brand stagings worldwide with our own locations in Asia, the Middle East and, since last year, in the USA. "Expomobilia welcomes digitalization in all projects, as this development makes the importance of live (coming together) increasingly important. "Both segments, Digital & Live, live together and will continue to grow strongly together, as one cannot exist without the other," Faber is convinced.

More "temporary" is not possible

Under the trade fair motto "what really works", Stauffis Messebau AG from Reinach put its own stand to the test at last year's Suisse Emex. In just two hours of conversion work on the night of the first day of the fair, the cozy Irish pub stand was transformed into a completely different, modern exhibition stand. Before the eyes of the astonished public, "temporary stand architecture" was literally implemented. The entire staging was captured in time-lapse, to the delight of the visitors on the second day of the fair, who were able to experience the metamorphosis live on the monitor, so to speak. The result can also be seen on the Facebook page of Stauffis Messebau.

A real magic box

Architecture is a fascinating form of expression of human conventions and dreams. It tells stories and carries memories. But temporary structures such as art installations, interior design or markets also fill cultural life, inspire and touch us. The modular and feather-light Panoramic system from Duo Display, which is distributed by the Schweizermessebau AG team, is a real magic box in exhibition stand and store fitting. Seamless graphic surfaces and clever lighting technology create impressive spaces for visual communication. Temporary architecture that touches, moves and inspires. Schweizermessebau AG continues to look to the future: between digitalization, organic lighting and virtual reality, there are forces that are likely to transform exhibition stand construction in the future.Expomobila Managing Director Florian Faber.