SPRI and IG Sponsoring launch "Sponsoring Summit" symposium
The Swiss Public Relations Institute (SPRI) and the professional association IG Sponsoring are organizing the Sponsoring Summit, a conference aimed at communications, marketing, and sponsorship managers. The event will focus on the theme «Strong Brands Through Strong Sponsorship.».
The conference will take place on Thursday, September 23, 2010, at the Seminarhotel Seedamm Plaza in Pfäffikon SZ. Speakers will address the conflicting priorities of sponsorship, marketing, advertising and PR. Wolfgang Armbrecht, Senior Vice President Brand Management MINI, BMW, Jean-Pierre Cuoni, Chairman European Financial Group EFG and Board Member Right to Play and Klaus J. Stöhlker, well-known management consultant for public relations, will demonstrate at the symposium how strong brands are built through strong sponsorship and how this effect is reinforced and prolonged through effective PR.
This topic will be explored in greater depth in group workshops, enabling participants to put it into practice. Sven Henkel from the University of St. Gallen will demonstrate the effects and contribution to success of various means of communication such as sponsoring, PR and advertising in achieving different goals. He will present the results of the broad-based study on "Sponsoring Success" for the first time. Finally, in the "Sponsoring Arena", practitioners from various communication disciplines will show how they optimally weight the different communication channels.
This topic will be explored in greater depth in group workshops, enabling participants to put it into practice. Sven Henkel from the University of St. Gallen will demonstrate the effects and contribution to success of various means of communication such as sponsoring, PR and advertising in achieving different goals. He will present the results of the broad-based study on "Sponsoring Success" for the first time. Finally, in the "Sponsoring Arena", practitioners from various communication disciplines will show how they optimally weight the different communication channels.
