From the stagecoach to e-mail

New possibilities and instruments are constantly being developed at a rapid pace to get messages across, to network in a targeted manner, to address the target group in a sales-promoting manner or to provide information as quickly as possible with the greatest possible reach.

Communication jungle

Thanks to the many communication channels, we are more communicative today than ever before. How does this development affect the communications industry itself? What role do the internet, text and moving images actually play? What are the challenges and requirements for professions such as PR consultants, communications managers, press officers, online editors and copywriters?

What opportunities await?

In our free webinar, we take a nostalgic look back and look at current developments in communication. And we look a little into the future: what trends and opportunities await? Stefan Slaby, an experienced communications and PR manager who has been advising companies, agencies and institutions in the field of communications/PR for many years, will be our expert speaker. The Studieninstitut lecturer talks about the changes in the industry, presents job profiles in the sector and career paths. At the end of the webinar, he will be happy to answer questions from webinar participants.

• Expert talk on PR stories: 20 years of communication and PR
• Date/Time: June 12, 2018, 1 p.m.
• Target group: anyone who wants to start or advance in PR, press and public relations work in marketing and communications
• Speakers: Stefan Slaby (M.A., Studieninstitut lecturer, managing director of the rot network agency), Katja Poley (M.A., consulting, Studieninstitut für Kommunikation)
• Fees and registration: Participation is free of charge. The number of places is limited. After registration, participants will receive the access data for the webinar.
• Registration <<>>