"Werbewoche" new at galledia and Kömedia

At the southeastern Swiss media house Somedia, the move is said to be a sensible one. Ralf Seelig, Head of Magazines: "We decided to sell to Galledia as part of the streamlining of our specialist publishing program. From a thematic point of view, the title now fits better into the portfolio of Galledia Verlag and will also have better chances on the market in this environment.

A step in the right direction

It is also a step in the right direction for Galledia CEO Daniel Ettlinger: "For Galledia, represents an enrichment of the existing publishing program. Already today, the titles , and are part of our portfolio."

Strengthening the strategic alliance with Kömedia

With this acquisition, however, Galledia is not only expanding its publishing portfolio, but also placing its strategic alliance with Kömedia, under which Galledia contributes its publishing expertise and Kömedia its sales expertise for all of the publisher's management titles, on a new long-term contractual footing. Galledia AG is one of the largest media companies in eastern Switzerland and is part of Rheintal Medien AG. In addition to numerous trade publications, the media company includes two local daily newspapers, several online publications and a graphic production company.St. Gallen-based Kömedia AG is a full-service provider for media. This covers the entire value chain with advertising marketing as its core competence. In addition, it publishes a number of successful yearbooks such as the "Marketing Yearbook.