The power of images

The visual power of images should not be underestimated. Of course, the media successfully make use of this. Advertisers also rely on images that have an impact on customers. Which channels are best suited for this? We asked our readers:

Images convey emotions, aesthetics and sometimes a hunger for more. We asked our readers when and how images work best in advertising:

Here are some more comments from our readers on the beginning of the sentence "Images work best as advertising media when"... they make you curious for more.“- Michaela Bergenthal, Lighthouse Consulting Berlin"...the "aha" effect is paramount."- Charles Geninasca, Consultant"...they are emotionally tailored to the target persons."- Gottfried Keller, communicart"...a story is told and emotions are aroused."- Celeste Marty, Franz Carl Weber AG"...they convey a clear message."- Andreas Heeb, Lübra"...they are fascinating and it is clear which brand they are linked to."- Michel Philipona, business campaigning"...they are appealingly beautiful and tell an interesting story without text."- Sandra Bienz, Zur Rose Suisse AG"...they tell a story and touch us."- Pilar Rodriguez, Löwenfels Partner AG"...if they are authentic!"- Mirjam van Zweden, myself