Marketing Day 2018: Thirteen-year-old wows the audience

Alex Knoll is the developer of the Ability app, which helps people with physical disabilities to find their way around in everyday life. The open-minded and eloquent young talent made it onto the well-known Ellen DeGeneres Show With an emotional performance that wowed the audience, he was also the star of Marketing Day 18 at the KKL Lucerne - and not the only one, of course. A series of impressive speakers explained and debated the conference topic of "Total Customer Experience" in presentations and breakout sessions, which were followed and discussed with great interest by the audience.

Inspiring keynotes and breakout sessions

Keynotes and breakout sessions provided participants with new insights for their day-to-day work. In his presentation, biologist Albert M. Baehny, Chairman of the Board of Directors of Geberit, gave an insight into his company's recipe for success. He also revealed that he rates hotels according to bathroom standards when he travels - and that, according to a survey, most hotel customers do the same.Stefan Michel, Dean of the Executive MBA at IMD in Lausanne, member of the Board of Directors of Bossard Holding AG in Zug and Chairman of the Board of Trustees of the Gesellschaft für Marketing GfM, posed the question: Do you understand your customers' job-to-be-done? In an extremely entertaining and inspiring presentation, he proved that he had an excellent understanding of his own job.Stefan Mügge from John Deere spoke about the fact that farmers are also going digital. Florian Teuteberg from Digitec Galaxus AG talked about consistent, authentic and lively customer orientation, the company's history and its vision for the future.Gabriela Manser, Managing Director of Goba AG Mineralquelle und Manufaktur Gontenbad, took part in the face-to-face discussion with Susanne Wille, who was an excellent moderator as usual. She explained the successes of her company and also revealed what is being done to ensure that it remains successful in the long term The well-attended breakout sessions covered the following topics in detail: digital customer engagement in marketing; how self-driving cars are changing the world; artificial intelligence that supports the global customer experience; body language and its impact; digital customer engagement in marketing; B2B lead generation - is personal dialog with prospective customers outdated?

Consolidating the good and daring to try something new

In order to align the Marketing Day with the interests of the participants, innovations from 2017 were revised. Tried and tested elements were retained and deepened, while new elements were carefully adapted. This resulted in an updated program concept that allows for more participation, freedom and co-creation. With this concept, Marketing Day should be able to further expand its leading position and continue to play a pioneering role in the industry as a knowledge and network booster.

Presentation of the Marketing Trophy

Once again, the coveted Marketing Trophy was presented to the lucky winners at an exciting gala event. Read the report you can find here.