Roadmap to Digital Excellence: Exponential Organizations and Business Excellence

Exponential companies should think big. If they set themselves small goals, they would not be able to achieve great progress. The term MTP stands for Massive Transformation Purpose or the higher corporate purpose, which refers to the fundamental changes in the business activities of ExOs in contrast to other companies.in ExOs, areas of excellence that contribute to this exponential development must be identified with a view to the extraordinary developments that are aimed for.

Successfully managing areas of business excellence

The EFQM Model for Business Excellence supports the implementation of such excellence in companies. It aims to evaluate the performance of the entire company. The model has therefore been structured in such a way that all relevant elements of a company can be mapped.It is based on various building blocks, whereby the basis is characterized by the following three aspects:- The customer is the focus (Customer Excellence).- The employees are the main success factors (People Excellence).- Missions, visions, goals or MTP must be established (Identity & Strategy Excellence).The tasks are increasingly in the digital area and require a digital culture with an increased awareness of corporate development, leadership, data & information management and technologies.

Role of the Chief Marketing Officer for Business Excellence

Four areas of responsibility are of central importance, all of which are linked to the position of Chief Marketing Officer (CMO) and digital transformation:- innovation of business models,- digital, integrated communication with the market, customers and business partners,- digitalization of products and services and their processes, and the transformation of IT architecture and information management.Such a digital or data and information-driven company is also characterized by industrialization, agility, compliance-compliant and smart behaviour. It is based on a comprehensive approach to service-based business process management (business service-oriented business process management - BPM) that builds on information management, performance management and analytics. From decision-making to implementation in digital products and services as well as digital processes, everything should be data-driven or data-controlled.

Achieving digital business excellence holistically

In other words, the company is reinventing itself and tapping into new sources of revenue and disruptive competitive advantages. A product portfolio with (complementary) digital products or services and information as a strategic advantage form the basis for innovative business models and sustainable corporate success, and there are hardly any truly excellent role models in terms of digital transformation or digital business excellence to date. It is therefore not necessarily possible to learn from other organizations what the roadmap for a digital transformation towards excellent ExO or business excellence could or should look like. Rather, it is important to create optimal framework conditions and find your own individual path through experimentation. Digital transformation is not a one-off process, but a long-term process - a never-ending optimization program. This requires the use of large financial and human resources and entails far-reaching changes. At the same time, existing business models must be kept alive to ensure that revenue is secured.* Marco Englert (MBA) is a manager, consultant and coach and focuses on management innovations for the sustainable control of increasing dynaxity and digital transformation. As Chief Marketing Officer (CMO) and Executive Director, he is responsible for modeling and implementing management strategies at Motodox GmbH. He has excellent research and leadership know-how and is a certified specialist for brand communication, online marketing manager, digital sales manager, employer brand manager and manager for agile organizational development (Quadriga University).