Success for Victorinox CEO: Carl Elsener is "Marketeer of the Year 2018

The award was presented by Swiss Marketing, Admeira and the Serviceplan Group Switzerland. In her laudatory speech, Prof. Martina Dalla Vecchia, lecturer at the Institute for Business Informatics at the FHNW Basel and member of the jury, highlighted the brilliant repositioning of the originally pure knife manufacturer. "The signs in a changing global marketing environment were recognized in good time. Victorinox has managed to successfully establish itself in new business areas," said the laudator.

"Filled with great joy and gratitude"

Visibly honored, the CEO of the family-owned company said: "The award fills me with great joy and gratitude. Gratitude towards our employees, customers and partners. With their great commitment and loyalty, they have all made a significant contribution to the Victorinox brand gaining in importance and charisma in recent years."The jury, made up of representatives from the Swiss advertising industry, media and research, justified its decision for the winner as follows: "With a great deal of passion and courage, Carl Elsener has built up the original production company into a global brand in recent years. Through skillful diversification, he was able to orient the company towards the future after the terrorist attack of September 11, 2001 and establish a further mainstay alongside knife production with new business areas.

Preserving values, promoting innovation

He recognized the values of the "Victorinox" brand such as high quality, functionality, innovation and the iconic design, from which all business areas - pocket knives, household and professional knives, watches, luggage and perfume - benefit today. In addition, he skillfully invested in new markets such as Asia and South America in a rapidly changing environment. In all decisions, however, the focus is always on responsibility towards the employees and the sustainability of the company."