Swiss Poster Award 2017: 28 campaigns on the shortlist

An expert jury consisting of twenty experienced personalities from the fields of advertising, culture and design, headed by jury president Christian Brändle, examined 230 competition entries. A total of 28 outdoor advertising campaigns stood out for their originality, striking implementation of the advertising message and creative execution. They were nominated for the Swiss Poster Award 2017 in six competition categories, and the winners of the gold, silver and bronze awards and the "Poster of the Year 2017" will be announced on March 8, 2018 at the "APG|SGA Poster Night" in the Samsung Hall. The evening will be hosted by TV and radio presenter Alexandra Maurer. She will present the finalists and present the awards to the winners together with the laudators from the expert jury. Marcel Weiss and his team are responsible for the surprising stage design using 3D mapping technology. Around 350 invited guests are expected to attend the award ceremony followed by a dinner, and the Swiss Poster Award is presented annually. The award underlines the importance of posters and documents the diversity, creativity and impact of outdoor advertising in Switzerland: www.swissposteraward.ch.