More power for email marketing

Your toolbox for better email newsletter subject lines

Be specific!

Be clear about what you want to say. The subject summarizes the content of your email in a highly compressed form. The reader must immediately recognize what it is about and also immediately decide to read or delete (or ignore) it, so limit the subject line to one key message. Even if you pack several messages into your e-mail newsletter, writing the subject line first will help you to concentrate on the essentials in the e-mail. Because you will have already put a lot of thought into the content.

Length

As far as the ideal length of the subject line is concerned, you will find different statements on the Internet. However, the tendency is clearly towards a short subject line. This also makes sense in view of the fact that, depending on the email client, only very few characters are displayed: These are (smart watches excepted) around 30-70 characters.So if you summarize the content of your newsletter in 35-45 characters, that's perfect. However, this is often not possible, so always put the most important things first.No sender information in the subject line. No "Newsletter No. 2", "Newsletter from Johne Doe Inc." or similar. This is not relevant for the recipient. And you'll save at least ten characters - skip the filler words (but, also, already, so, or, completely, ...).

Write activating

The reader must immediately grasp what the subject line is about. You can achieve this by:using short, common words. Only use foreign words if it is clear to each recipient what they mean.Write short, simple, clear sentences (or better: a short sentence).Use nouns and verbs. Avoid the modal verbs can, must, may, should, want, like. Write actively and eliminate the passive voice! (Not: The passive voice should be eliminated.) Use direct speech.

Personalize subject line

Personalize the subject line from time to time, but put the personalization at the end of the sentence (first things first): 7 tips to boost your email marketing, Mr Doe Use personalization sparingly - if it appears regularly, it is more likely to be annoying. And make absolutely sure that the subject line works even without personalization.

Punctuation marks set accents

Use colons to say: here's something exciting! Use dashes, comas and periods to structure statements and separate them from one another, and be careful when using exclamation marks. Although they signal that something is important, they can also contribute to your e-mail newsletter getting caught in the spam filter - especially if you use several exclamation marks in succession!!!!

Symbols

Icons attract additional attention. If you use symbols, make sure that they also match the subject line and test whether the selected symbol(s) are displayed in the most common e-mail clients before sending your e-mail newsletter. Unicode characters. Narrow down your search on the right-hand side of the page.Click here for the AZ Direct website