Technical jargon: What does deeply relaxed mean?

Oooomm. In times of total hecticness, this adjective spreads from the mats of yoga studios to the laptops and screens of the marketing and communication world. You have to let it roll off your tongue first: deeply relaxed. It can be both physical and mental, or even better in combination. And the state is considered cool; if you're not, you're a loser.You can have briefings, budgets, timings, mails, snaps and slacks flying around your ears - everyone has recently been trying not just to be relaxed, no, deeply relaxed. Or as it's called in yoga-lingo: surrender to shavasana. From the yoga mat to the agenciesIt is interesting to note that Shavasana is actually the corpse or dead posture, which in turn translates to our Central European stress society as pretending to be dead. The parasympathetic nervous system is responsible for this in our autonomic nervous system. It is the counterpart to the sympathetic nervous system, which sounds the alarm in such cases and triggers aggression or flight by causing blood pressure, heart rate, blood sugar and adrenaline to skyrocket.The parasympathetic nervous system, on the other hand, slows down our heart rate. This is certainly a good recipe when it comes to not going totally crazy in the daily hustle and bustle of agency life. But things still don't get done on their own, they just get postponed and eventually become even more stressful. And if there's also a deeply relaxed person on the client side, it's quite possible that you hear the deadlines whizzing by together and end up having to fall back into stress mode. Oommmm.*Benno Maggi is co-founder and CEO of Partner & Partner. He created the section "Vom Fach" in the NZZ FOLIO and was in charge of it for years. He presents and decodes words and terms that can be used either for small talk, being important, getting excited, playing Scrabble or simply for fun.

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