What are the rules of the game of "Advertising 2020"?

The future has already begun for the advertising industry - if you want to survive the competition, you have to prepare for innovations now. The Swiss Advertising Client Association (SWA) is also asking itself in its Annual meeting on March 15, 2018: What are the rules of the game for "Advertising 2020"? MK would like your opinion.>>>To the survey<<<

About the MK Opinion

Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.