Those who participate can help determine the winners
SPORTS SPONSORING
1.Swisscom World Ski Championships St. MoritzThe long-standing main sponsor of Swiss-Ski wanted to use the momentum of the Alpine Ski World Championships in its home town of St. Moritz to emotionalize the brand as the "partner of ski fans" and to demonstrate its technology leadership. The campaign "#SnowDrawings - United in the snow. Connected on the Net" culminated in a mega snow artwork on Lake Champfèr - in the midst of the World Cup action. Fan messages collected by Swisscom for the Swiss Ski World Cup team were written into the snow of St. Moritz by GPS-controlled robot cutters, making them visible to the athletes.2.BKW commitment to snow sportsBKW is undergoing a fundamental transformation away from being a Bernese electricity supplier to becoming a leading Swiss energy and infrastructure service provider. The snow sports campaign - the involvement with Swiss Ski and the activation via TV commercials with Swiss ski stars - addresses key issues relating to the future of energy. This is intended to make a relevant contribution to national awareness building and repositioning.
3.Coca-Cola Junior LeagueCoca-Cola has been supporting juniors in Swiss grassroots football for 15 years now. Across Switzerland, around 10,000 talented footballers take part in the Coca-Cola Junior League every year in 5500 matches. Today, the Coca-Cola Junior League is a "Football Passion Platform" that also serves the digital touchpoints of teenagers with interesting content from stars like Xherdan Shaqiri. The two-day final is celebrated as a "Coca-Cola Football Festival" with up to 7,000 spectators.4.Banque Mirabaud Bol d'Or and sailing Since 2007, the private bank Mirabaud has been the title sponsor of the Bol d'Or on Lake Geneva, the world's largest regatta on an inland waterway with more than 520 boats taking part. Mirabaud takes a 360-degree approach to its sailing sponsorship: from event sponsorship to cross-marketing activities and a partnership with the ICRC (International Committee of the Red Cross). The aim is to reach out to new potential customers as well as to deepen relationships with current clientele.
CULTURAL SPONSORSHIP
1.Parisienne La Fabrik Openair Frauenfeld"La Fabrik" was chosen by 10 000 participants of Openair Frauenfeld as "best sponsor appearance" and as "best party location". A factory area was created on more than 2500 m2, in which "La Fabrik Stage" (3rd official stage of the festival), "La Fabrik Klub" (electro club), "La Fabrik Kantine" (pop-up restaurant) and "La Fabrik Garten" (with a large garden area) were built. BAT's Parisienne brand was not only able to increase awareness and generate a positive image transfer from the festival to the brand, but also benefited from many trials and entries in its own database (CRM).2.Swisscom Energy AirTickets for Energy Air cannot be bought with any money in the world, only won. With the music sponsorship, Swisscom wants to offer the young target group of the new brand "inOne XTRA" access to exclusive events. The communicative guiding idea "Together don't miss a thing" was emotionally implemented with a 360-degree approach, including a 360-degree virtual reality experience and the Energy Air Fancam, which created a personal memento for every visitor by means of a giant 360-degree crowd selfie.
3rd LGT Young SoloistsThe LGT Young Soloists are a string ensemble of highly talented soloists, aged between twelve and 23, who have collectively won more than 80 national and international prizes. Liechtenstein's Princely Private Bank LGT organizes worldwide tours for the ensemble, facilitates CD and DVD recordings and charity concerts. LGT's own concerts for clients and employees are also held annually, and the content developed is used along LGT's multi-channel strategy.
4th UPC Zurich Film FestivalFor six years, UPC has supported the Zurich Film Festival as a main sponsor. It focuses on social media activities, customer invitations to the UPC Soirée and a connection to the topic of "film" on its own channels. In 2017, for example, it organized a talk with mobile film expert Sandeep Abraham in cooperation with Samsung and offered UPC customers a "ZFF Special" on the OnDemand platform.
CORPORATE SPONSORSHIP
1. natural gas Swiss VolunteersMany large and small sporting events can only take place thanks to volunteers. By supporting the "Swiss Volunteers" platform, the Swiss gas industry not only wants to fulfill its social responsibility and bring about a positive image transfer for the natural gas brand, but also promote volunteering in sports in general. In the meantime, almost 50,000 volunteers have registered and organized to work at sporting events via the platform.2.Fromm - Young sports talentsThe Fromm Group is an SME in the field of securing transport goods. The family-owned company started early to support sports talents - especially in tennis - and pay them scholarships for school and sports development. Since some of them - such as Stan Wawrinka or Timea Bacsinszky - have also enjoyed international success, the company has benefited from the advertising effect and a strong injection of motivation among its own workforce. At the beginning of 2016, Fromm expanded its commitment to many more young athletes with the Fromm Swiss Tennis Top Junior Team.3.Zenith Watches - Open de Golf AsageThe Zenith watch brand is the main partner of the Swiss alumni association "ASAGE" of 21 universities in France, Spain and Switzerland. With this commitment, the watch brand aims in particular to promote exchanges between the various alumni associations, and to find access to a target group that is difficult to reach. To this end, it organizes a golf trophy, the "Open de Golf de l'ASAGE"
INTERNATIONAL SPONSORING
1. IWC GoodwoodAt the 75th Goodwood Member Meeting with 20,000 visitors, the official timekeeper IWC invited VIP and media guests to launch the new "Ingenieur collection" at the same time. Through a variety of on-site and media activities - in the spirit of an edutainment approach - IWC succeeded in drawing a link to the origins of the "Ingenieur collection" from 1955. These included "The Scott Brown Trophy Race," "Vintage Garage - the IWC Hub," the "IWC in Track Moment," "Behind the scenes paddock tours," "Clay Pidgeon Shooting," and much more. The results were extraordinary, with a reach of 6.25 million people on social media alone.2. LGT Young SoloistsFor the first time, the jury nominated a project in two categories. The LGT Young Soloists engagement also convinced the jury for the nomination as "International Sponsorship" of the year.3. Davidoff Art InitiativeThe Davidoff Art Initiative has been in existence since 2012 and focuses on the Caribbean region, where a large part of Davidoff's production and workforce is located. It promotes contemporary art and culture, strengthens art organizations, and supports - among other things through scholarships, the Davidoff Art Studios, and a residency program - the exchange of the Caribbean with the world. The results of the Art Initiative are communicated through a variety of channels and made visible to the outside world in the stores.4. Richard Mille - Rafael NadalThanks to the cooperation with Rafael Nadal, the watch manufacturer Richard Mille has made history. It has developed the lightest and most resistant mechanical watch in the world, weighing less than 19 grams including the strap, which the top tennis player wears during every tennis match. Nadal is not simply a brand ambassador, but has been an employee of Richard Mille since 2010. In this role, he works with Richard Mille on new models suitable for athletes during sports, helping the brand to become better known and more sought after worldwide.
Facts about the Swiss Sponsorship Awards
On February 8, 2018, the winners of the Swiss Sponsorship Awards 2018 will be selected at the Park Hyatt Hotel Zurich. The jury's score and the live voting of the attending professional audience each have a weight of 50 percent.The afternoon program starts at 2:00 pm. Formula-E in Zurich and cultural sponsorship are the topics of the speakers before the live voting and the presentation of the awards starts at 17.00.Tickets: http://www.sponsorshipawards.ch
The jury members
Patrick Cotting, Dr.rer.soc.oec., Jury President, Faculty Member USI Lugano / IE University Madrid / CEO CCI Cotting Consulting AG / CCI MEDIA; Anja Janoschka, Prof. Dr., Lucerne University of Applied Sciences and Arts, Head of Communication & Marketing Studies, Institute for Communication & Marketing; Thomas JunodEducation and Universities Manager UEFA; Jürg Kernen, Editor-in-Chief SponsoringExtra; Pius KnüselFormer head of Pro Helvetia, former head of cultural sponsoring at Credit Suisse, currently director of the Volkshochschule Zürich; Claudia Lässer, member of the Management Board and Head of Programming Teleclub; Frank Marreau, Director MCI Zurich; Hans-Jürg Rufener, Chief Creative Director of the MCH Group; Thomas dirt, Dr., curator and deputy director at the Aargauer Kunsthaus; Lars Stegelmann, Executive Vice President, Nielsen Sports; Maarten de Winter, President Swiss Sponsorship Think Tank; Marco Parroni, Head Global Sponsoring & Deputy Head Marketing, Julius Baer (representing last year's overall winner of the Swiss Sponsorship Awards).
