Switzerland has two new radio stations

The time has come. Virgin Radio Switzerland goes on air with the two radio stations Virgin Radio Hits Switzerland and Virgin Radio Rock Switzerland on DAB+, online  Virgin Radio Switzerland went live on air for the first time this morning at 7:00 am. Dara Masi welcomed the Virgin community to Virgin Radio Hits Switzerland. The Wake Up Show runs from Monday to Friday from 6.00 to 9.00 am. In the evening from 4.00 to 5.00 p.m., Chris Jäckli treats rock lovers to "Rock Legends" for the first time on Virgin Radio Rock Switzerland - the music format for rockers hungry for knowledge. From Friday, Peter Walt will accompany Virgin Radio Rock listeners into the weekend every week with "Rock the Weekend".Virgin Radio began its first program in 1993 with a live announcement by Sir Richard Branson, the founder of the global company Virgin. About the company now includes radio stations in France, Italy, the UK, Turkey, Indonesia, Lebanon, Thailand, Dubai, Canada and now also in Switzerland. You can listen to the two new Swiss stations from today. The program starts today at 7:00 a.m. on both stations and can be heard via DAB+, online at virginradio.ch and via the app.

The agency "KLAR" is implementing the appearance for the Swiss launch campaign. Using Cymatic visuals - music sound waves that form particles into symmetrical patterns - various static and moving advertising media were designed and realized. In addition to posters and advertisements, these include a clip for cinema, TV and the web as well as various online advertising media.