With Swiss Moving Media, advertising campaigns can be booked via one site. Since June, advertising campaigns for the transport companies in Zurich, Basel, Geneva and Lausanne can be booked via the website www.swissmovingmedia.ch. This enables advertisers in the four cities to reach up to 2,260,000 passengers a day. Through the cooperation of the municipal transport companies Moving Media Basel, TP Publicité and Verkehrsbetriebe Zürich in the "Swiss Moving Media Pool", the four transport companies aim to achieve a long-term and successful positioning of transport advertising in their cities and to increase the cost-effectiveness of public transport advertising.

From June 19, advertising campaigns for the transport companies of Zurich, Basel, Geneva and Lausanne can be launched on the TP Publicité website. www.swissmovingmedia.ch can be booked. This enables advertisers in the four cities to reach up to 2,260,000 passengers a day.The cooperation between the municipal transport companies Moving Media Basel, TP Publicité and Verkehrsbetriebe Zürich in the "Swiss Moving Media Pool" is aimed at the long-term and successful positioning of transport advertising in their cities as well as increasing the cost-effectiveness of public transport advertising.

Alija Idriz, VBZ Traffic Media, Jean-Claude Schmalz, TP Publicité, Daniel Meier, VBZ, and Hans-Georg Bell, Moving Media Basel, are delighted with the Swiss Moving Media Pool (from left to right).SolemnThe new Swiss Moving Media Pool, the joint offering for transport advertising in Basel, Geneva, Lausanne and Zurich, was presented on June 20 at the Seebad Enge in Zurich. Röschti and other rifts - such as those between Basel and Zurich or Basel-Stadt and Basel-Land - are now a thing of the past in public transport advertising.