Bank Cler becomes sponsor of the Swiss Music Awards

Partnerships with the Swiss Cancer League, Pink Ribbon Charity Walk and Swiss Fathers' Day already exist. Bank Cler is now also involved in music. CEO Sandra Lienhart sees the sponsorships as an ideal commitment for Bank Cler: "By sponsoring the SMA and the SJSO, we are helping talented people to realize their dreams. We see the promotion of talent as part of our social responsibility and are therefore particularly pleased to be working with two top-class partners from the music sector in the coming years."Swiss Music Award promote young talentThe annual Swiss Music Awards have been inspiring music lovers in Switzerland since 2008. They are regarded as "Switzerland's biggest music awards ceremony" and are highly regarded in the cultural and entertainment sector. At the same time, the SMA are the largest talent platform in the field of rock/pop in Switzerland.With its sponsoring commitment, Bank Cler shows its Switzerland-wide solidarity and makes a contribution to cultural life. In line with the bank's strategy, in which sustainability and social commitment are anchored, the Swiss Music Awards are also a platform for promoting young talent. The show is broadcast live on television and enables the bank to further raise its profile.

Oliver Rosa, Executive Producer SMA, is delighted to welcome Bank Cler as a new main partner: "Bank Cler's commitment to new talent fits perfectly with our values. After all, the SMA not only honor the country's most successful musicians, they also offer new talents an attractive stage to introduce themselves to a broad public".

The next SMA will take place on February 9, 2018 at the Hallenstadion in Zurich. Among other show acts will be The Dead Pants present a song on the spot.

Same goal

The Swiss Youth Symphony Orchestrar consists of over 120 musicians from all four parts of Switzerland. Due to the multilingualism, bridges are built between the individual cultural circles. Like Bank Cler, which operates in all of Switzerland's language regions. But that's not the only thing they have in common: both want to inspire. The bank with its offer and services, the SJSO with its music. A young, fresh bank supports young, talented artists.an ideal combination, which will be visible to the public from April 2018 with the start of the SJSO's spring tour. This is also the opinion of Peter Faes, Chairman of the Foundation Board of the SJSO: "Bank Cler is an absolute ideal partner. With its Rhaeto-Romanic name, it demonstrates exactly what the Swiss Youth Symphony Orchestra is also about: promoting intercultural exchange. We are the only orchestra in Switzerland that cares about the best talents from all parts of the country being able to make music and learn together."