"Alexa, please order me a cab at 7 p.m."

This is how it will soon sound in your home. Whether you say "Alexa," "OK Google," "Cortana" or "Siri" will then only be a matter of taste. As a user, you will get used to the new voice assistants as quickly as you got used to using your cell phone back then. What represents an enormous benefit from the user's point of view is an enormous opportunity for the provider side, but also a danger. In Germany, you can order a cab with a voice command via mytaxi - as explained above. Once you as a customer get used to it, you won't want to do without such a service.In the U.S., a TV host once said, "I love this girl saying Alexa buy me a dollhouse." All the Amazon Echos or Alexas that were within earshot wanted to fill that order right away. So you can vividly imagine that a large proportion of e-commerce will probably be done via voice boxes like Alexa.Whoever occupies the voice assistant "marketplace" first will probably soon have an unassailable lead over the competition, and they'll be looking down the barrel.Soon the name of the game in online marketing will no longer just be "mobile first," but "voice first," because in the future a considerable proportion of e-commerce will be done via voice assistants. Amazon has already achieved considerable sales via Amazon Echo, as the Alexa is officially called, during special Voice Shopping Weeks in November 2016.Consider this new customer interface as an opportunity and not a threat. After all, he who paints first paints best.Link to topic: The day after tomorrow - e-commerce, quo vadis? - How will we shop in the future?*Jörg Eugster is a passionate Internet entrepreneur since 1998. As an Internet pioneer, he has founded several startups and sold two to media companies. Future ambassador, keynote speaker, author, lecturer, consultant and board member. https://eugster.info    https://uebermorgen.visionThe bookThe day after tomorrow - A time travel into our digital future (2017)