Google Ad Words Express for Switzerland
Thanks to the new online marketing service, SMEs and micro-enterprises can address potential customers for their business online in a simple way and without large resources.Be foundConsumers often make a Google search query when they have a need for something specific. In fact, more than half of users in Switzerland research products and services online before making a purchase and 61% search for local business information within the same day1 Customers are therefore particularly ready to buy when they carry out local searches. Ad Words Express helps to reach consumers exactly when they are looking for what a business offers as a product or service, providing a smart and easy way to advertise online in around fifteen minutes. Designed specifically for small businesses to create targeted advertising campaigns in just a few clicks, the service allows SMEs to easily advertise their products and services on Google and drive real results such as phone calls, store visits and website activity from potential customers. The tool continuously improves the online marketing campaign, measures its performance and displays clear, understandable results.Real results, not just clicksIt can often be difficult for SMEs to recognize how relevant ads really are, beyond the simple click count. With Ad Words Express you get real results based on a business goal, whether it's customer calls, in-store visits or activity on your company's website.with a set goal in mind, Ad Words Express continuously optimizes an ad and shows how well it is achieving the set goal. You only pay when an ad works - that is, when a customer clicks directly on the ad or calls the company as a result.Innovative technology for Swiss SMEsManually creating and managing a successful online marketing campaign can require advanced skills and take a lot of time. For small business owners, as well as marketing professionals who don't have the time, skills or financial resources to learn how to do this, the tool is the perfect answer. Using Google's automation and machine learning technology, Ad Words Express takes care of the time-consuming and costly elements of an online advertising campaign, such as writing ad copy, creating keyword lists and optimizing for networks and devices.Ad Words Express asks the advertiser the right questions about their business. This allows the best of the entrepreneurs' expertise to be brought out, while the ad technology does the hard work and fine-tuning. This approach makes it an ideal advertising tool for companies that do not have a dedicated marketing expert.1 Source: Consumer Barometer - www.consumerbarometer.com
