Corporate values: cornerstones for success
Six pillars for success
For the agency, advertising-based best performance means that the corporate values of its clients are permanently at the center. According to Premotion GmbH, the following six cornerstones are decisive for success.
1. values give soul to your brand and company
In branding, it is generally agreed that values are the foundation of the brand. It's the same with corporate values or a core mindset in general - they are the foundation of how we work.
2. values provide orientation
They are a common basis for employees and company management and are equally a basis for decision-making and a promoter of culture - whether for companies or for projects. The corporate values thus provide important orientation to reduce fears and reservations.
3. review the company values regularly
Times change - and so might corporate strategy or customer preferences. Corporate values need to be reviewed regularly to see if they still fit your message.
4. all areas of the company must have the same understanding of values
It is essential that all areas such as management, sales, HR and communications are at the table from the very beginning and have a common understanding of the values. This factor is central and is very often neglected.
5. do not separate external and internal communication
When external communication interprets the brand and corporate values with branding or campaigns, employees must be involved in the process at the same time. They are the most important brand ambassadors.
6. invest in internal communications as well, not just external ones
Training courses or workshops should be held to communicate the value base to employees in a comprehensible way and with best-practice examples. Employees must understand what the values mean in their daily work and how they are to be lived.Here you will find more information and solutions on the topic.
