How to make customers and partners happy at Christmas too

Christmas baking - small delicacies as a big thank you

Sweets go down well with most gift recipients. But it is precisely here that companies should attach importance to individual gifts in order to stand out from the competition, as sweets are booming in the run-up to Christmas. A personalized Advent calendar with your own logo, image or slogan is worthwhile if only because it remains in the memory of customers or partners throughout the Advent season. They also associate positive thoughts and feelings with the sponsoring company through the daily treat. Cookies or chocolate bars are also very popular in the run-up to Christmas. If these are also designed in the form of the company logo or a product or packed in a personalized box, companies score double points with their gift. Companies should pay particular attention to gifts for foreign contacts. Gifts that are completely innocuous here could be misunderstood or not to the taste of the recipient. A little research in advance or a brief inquiry will help you to score points with a successful Christmas surprise here too.

Every year again - Using gifts to establish a marketing presence for the new year

Companies score double points if they lay the foundations for their marketing presence in the coming year with their Christmas gift. This can be done, for example, by sending out individualized calendars or desk pads with the company's logo, slogan or corporate design. These offer added value for the user and increase marketing effectiveness. Gift recipients who use these products are regularly reminded of the company. Sticky notes or notebooks are also suitable for this type of self-designed Christmas gift.

Oh Tannenbaum - Boost your advertising impact with personalized gifts

Personalized gifts are usually more appreciated by customers and partners than "mere" promotional gifts. This starts with a personalized Christmas card, continues with notebooks with the recipient's name stamped into them and ends with a small gift in individual packaging. But companies can also give larger quantities of creative gifts with a personal touch. How about a small, printed Christmas book with your employees' favorite stories and songs? Such gifts are well received by employees, customers and partners, represent the company individually and also reinforce the "we-feeling".

Sweeter the bells never ring - Musical greetings that catch your ear

Christmas is not only the time for sweets and scents, but also for music. Companies that do not want to contribute to the Christmas fat of their customers and partners with their Christmas presents can also surprise them with a Christmas CD. These can be wrapped in self-designed covers with their own booklet so that the music is immediately associated with the company giving the gift. Another positive effect: Christmas CDs don't go out of fashion so quickly. Customers can use them for several years, which increases marketing efficiency.

Tomorrow's customers will get something - Welcome the new marketing year with vouchers

Customers and business partners with whom a company has a long-standing relationship have already received many gifts and tokens of appreciation over the years. It is often difficult to find creative gifts here. One solution: vouchers that the recipients can redeem in the coming year - for example with a percentage off their next order, a free optimization consultation or some other discount. The advantage: customers will not only be delighted in the run-up to Christmas, but also in the following year.In general, companies should start planning their Christmas gifts in good time. On the one hand, to be able to surprise customers early. This is because many leave the office a few days before Christmas, meaning that gifts that arrive late may not reach them. On the other hand, there is a risk of delivery bottlenecks, especially in the run-up to Christmas, as all companies order or send their gifts at the same time. On the other hand, companies that take care of this early on can relax and enjoy the Advent season.