Serviceplan and Delica win the Euro Effie with Robbie Williams

Only one of the 45 nominated cases came from Switzerland: the launch of Café Royal by Migros company Delica AG was selected in the "Product / Service Launch" category. Although one nomination is already considered a success, Café Royal has been awarded even more since yesterday evening: The campaign centered around Robbie Williams as an agent on behalf of good taste won a bronze award at the Euro Effie Gala in Brussels. This is not only a success for Delica AG and the agency Serviceplan, but also encouraging for the Swiss economy. Product launches - such as the launch of Café Royal coffee capsules in several Western European countries - can also be launched very successfully from small Switzerland with advertising and emphasis.