Blue Glass and UPC win Digital Communication Award for "eSports" campaign
Why did Blue Glass win the Digital Communication Award?
Behind the award-winning "eSports.ch - Gaming Hero Content" campaign is an incredibly dedicated project team. Commissioned and supported by the client UPC and its project manager Oliver Lutz, who ventured into new territory together with Blue Glass. In the end, eSports.ch became much more than just a content marketing campaign: eSports.chand thus also UPC, are now active partners and accelerators in the development of the Swiss eSports community.
Relevance of content
Content marketing reaches a young audience that is difficult to address with information, advice and entertainment. And not with clumsy advertising, but with relevant and entertaining content. This facilitates communication with users and strengthens the brand. Ultimately, this attracts new customers. A visibly proud Raphael Bienz, CEO of Blue Glass Interactive: "With the Digital Communication Award, we have been honored with an award that is recognized throughout the digital PR and communications industry across Europe. I am all the more delighted that we were able to prevail against branding heavyweights such as Adidas, Toyota and History Channel Germany in the multi-faceted "Content Marketing" category!"
