Whoever gives, communicatesThe gift itself does not even play a major role. As the psychologists Francis Flynn and Gabriele Adams from Standford University in the US found out in their study, the price of the gift did not have an effect on happiness. Rather, it was the message behind it and the care that had been put into the selection that counted, starting with the packaging: the fact that first impressions count is also true here. We associate the appearance with the contents and the gesture that the gift brings with it. If it is unattractively packaged, anticipation is diminished. If, on the other hand, fine materials, shapes or tactile components are chosen, they arouse curiosity about the contents and thus strengthen the bond. A whisky bottle in a bag conveys a different "thank you" than a custom-made wooden chest would. Giving spices as gifts has become a trend, and here too a wooden box creates a different impression than a transparent bag. The spice seems more valuable.The value of packagingThe packaging is therefore the gift's communication platform. Packaging is particularly important for gifts in the B2B sector, which are usually sent and not delivered in person. what exactly needs to be taken into account, which materials promise the desired anticipation? "In today's digital world, the haptic is more important. That's why good quality materials are in demand," answers Patrick Rauber, Managing Director of Brieger Verpackungen. The company has been active in the packaging market since 1893 and knows how gift envelopes have evolved over time, with high-quality materials being contrasted by sustainability, which is vehemently insisted on today. A discrepancy for which there is still no ideal solution. "In this case, we recommend using solid and corrugated cardboard and decorating it with special patterns," advises Rauber.Personalized messages stand out positivelyThere are no limits in terms of design. "As the cardboard is easy to print on, a company has the opportunity to place its logo or individual message and surprise its customers in a positive way," says Rauber, giving an example. Especially when gifts are expected and the customer knows that other customers will receive the same, a personalized message is a positive surprise.If you like it, you keep it"The higher the quality of the packaging, the more likely the recipient is to consider keeping it," adds Rauber. For example, if a watch is given as a gift, the box usually also serves as a storage element when the watch is not being worn. Or the packaging can be reused for other gifts. "The effort is definitely worth it for the positive feeling of the recipient," says Rauber. That's why Brieger Verpackungen has a special section for gifts and matching packaging in its online store, with no fewer than eleven sub-categories.I was thinking of youWhether it's a thank you, a birthday or just because, the message of a gift is always the same: I was thinking of you. If the gift is right, it shows appreciation and closeness, it binds and weaves a social network.
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Whoever gives, communicatesThe gift itself does not even play a major role. As the psychologists Francis Flynn and Gabriele Adams from Standford University in the US found out in their study, the price of the gift did not have an effect on happiness. Rather, it was the message behind it and the care that had been put into the selection that counted, starting with the packaging: the fact that first impressions count is also true here. We associate the appearance with the contents and the gesture that the gift brings with it. If it is unattractively packaged, anticipation is diminished. If, on the other hand, fine materials, shapes or tactile components are chosen, they arouse curiosity about the contents and thus strengthen the bond. A whisky bottle in a bag conveys a different "thank you" than a custom-made wooden chest would. Giving spices as gifts has become a trend, and here too a wooden box creates a different impression than a transparent bag. The spice seems more valuable.The value of packagingThe packaging is therefore the gift's communication platform. Packaging is particularly important for gifts in the B2B sector, which are usually sent and not delivered in person. what exactly needs to be taken into account, which materials promise the desired anticipation? "In today's digital world, the haptic is more important. That's why good quality materials are in demand," answers Patrick Rauber, Managing Director of Brieger Verpackungen. The company has been active in the packaging market since 1893 and knows how gift envelopes have evolved over time, with high-quality materials being contrasted by sustainability, which is vehemently insisted on today. A discrepancy for which there is still no ideal solution. "In this case, we recommend using solid and corrugated cardboard and decorating it with special patterns," advises Rauber.Personalized messages stand out positivelyThere are no limits in terms of design. "As the cardboard is easy to print on, a company has the opportunity to place its logo or individual message and surprise its customers in a positive way," says Rauber, giving an example. Especially when gifts are expected and the customer knows that other customers will receive the same, a personalized message is a positive surprise.If you like it, you keep it"The higher the quality of the packaging, the more likely the recipient is to consider keeping it," adds Rauber. For example, if a watch is given as a gift, the box usually also serves as a storage element when the watch is not being worn. Or the packaging can be reused for other gifts. "The effort is definitely worth it for the positive feeling of the recipient," says Rauber. That's why Brieger Verpackungen has a special section for gifts and matching packaging in its online store, with no fewer than eleven sub-categories.I was thinking of youWhether it's a thank you, a birthday or just because, the message of a gift is always the same: I was thinking of you. If the gift is right, it shows appreciation and closeness, it binds and weaves a social network.
