"Artificial intelligence is changing the rules of the game in business"
A flashback to yesterday: Stewart Butterfield, CEO of Slack, a messenger application that is growing very quickly, emphasized that email will not disappear as a channel. At the same time, however, he believes that collaboration solutions such as Slack will gain in importance because they enable transparency and at the same time ensure lateral communication across departmental boundaries. By implication, he is saying that hierarchical top-down communication will become less important. Internal company communication will experience a certain democratization, which can lead to increases in productivity.E-mail signatures as a construction siteAt first glance, email signatures are a side issue. However, on closer inspection, the signature can be seen in seven elements. The contact details, name and function, logo, promotional banner, feedback button, social media icons and compliance statement. This expanded view of the signature makes it clear that the maintenance of these elements is part of the digital business card (www.exclaimer.de).Brands need stories
Andrew McAfee, MIT professor, has made it clear in his article that previous management principles need to be fundamentally questioned. He advocates leaving routine tasks to machines and using humans where judgment is required. The fact that artificial intelligence and machine learning will develop much faster than expected was illustrated with the following example: 20 years ago, a computer beat the world chess champion for the first time. Two years ago, experts estimated that it would take at least 10 years before the same would be possible with the game of Go. The reigning Go world champion was recently beaten 4:1 by a computer! So anyone who apostrophizes AI (Artificial Intelligence) as a buzzword or hype is living dangerously, and here are Andrew's three machine-age hypotheses:
Andrew McAfee, MIT professor, has made it clear in his article that previous management principles need to be fundamentally questioned. He advocates leaving routine tasks to machines and using humans where judgment is required. The fact that artificial intelligence and machine learning will develop much faster than expected was illustrated with the following example: 20 years ago, a computer beat the world chess champion for the first time. Two years ago, experts estimated that it would take at least 10 years before the same would be possible with the game of Go. The reigning Go world champion was recently beaten 4:1 by a computer! So anyone who apostrophizes AI (Artificial Intelligence) as a buzzword or hype is living dangerously, and here are Andrew's three machine-age hypotheses:
- The optimal division of labor between man and machine is changing rapidly
- The crowd usually delivers better results than a single company when it comes to solving complex tasks
- Value creation is moving from products to platforms
Another exciting and intensive day at Inbound comes to an end and of course the authentic appearance of Michelle Obama in the early morning remains a fond memory. Time to chill out in the exhibition area.Inbound 2017 BostonOur correspondent Christoph Oggenfuss writes daily this week from the Inbound 2017 marketing conference in Boston. With 21,300 participants from around 100 countries and almost 300 speakers, Inbound is probably the largest marketing conference in the world.
