SportXX sponsors amateur athletes

The current "We take fun seriously" campaign focuses on the joy of sport. In addition to TV, print, online and in-store measures, Sport XX also launched an appeal for amateur sports sponsorship in spring. Over 1,200 Swiss responded to this call. Five amateur athletes were selected from the 12 finalists in an elaborate casting process to be sponsored with equipment and services worth CHF 5,000 each. Together with a Sport XX consultant, the amateur athletes are allowed to equip themselves for their sport and have recently been used for various Sport XX social media formats.

Social branding content

The B2C sponsorship is part of the extensive content campaign, which mainly takes place on Instagram and on the web and is driven by user-generated content with the campaign hashtags. Together with Sport XX, Jung von Matt/Limmat developed the Instagram strategy including influencer measures and produced social branded content throughout the year.