Swiss Award Corporate Communications 2017: The winner

On September 7, 2017, the 13th award ceremony of the Award Swiss Corporate Communications the only Swiss award for corporate communications. Four projects were nominated, namely "Strategy Communication" by Mobiliar, "Eichhof, New Brew from Lucerne" by Heineken Switzerland, "Repositioning" by the agency Serviceplan Suisse for its client ABB and "Gottardo 2016" by SBB. The latter won the main prize, an award sculpture designed by Tesin sculptor Pedro Pedrazzini.

The winners of the Swiss Award Corporate Communications.A piece of historyJury President Prof. Dr. Peter Stücheli-Herlach from the IAM Institute for Applied Media Studies at the ZHAW explained the reasons for this decision as follows: "The opening of the Gotthard Base Tunnel was doomed to success. And indeed, this once-in-a-century event has become a piece of Swiss history. The project's strategy is problem-conscious and comprehensively worked out. In its implementation, the project plays a single motif on the entire keyboard of modern media communication. The impact of the project is striking and cleverly reflected."