Who has the greatest digital expertise?
Originally, it was only planned to include digital competence as the eighth criterion in the survey of the best media agency. Media.Research.Group to be included. Then the idea came into play to also use this criterion when assessing advertising agencies and media companies, as digital competence is of great importance today not only for media agencies, but also for other players in the media and advertising market.100 players ratedThe question for the three awards was identical and very simple, namely "How do you rate their digital competence?". The person judging was the same for all three questions. And, just as importantly, they were all advertising clients. In total, there are around 100 players in the media and advertising market that can be compared in this way with regard to the topic of "digital competence": 23 media and 25 advertising agencies as well as 46 media companies.
A Swiss media agency also made it into the top three players. (Source: Media.Research.Group)Media cutter almost as good as Google10 players were rated with a score of 8.5 to 9.0, a further 17 with a score of 8.0 to 8.5. 6 electronic Internet and social media companies are among the top 10, led by Google with a score of 8.98. Facebook, the next social media company, follows in third place. In between, in 2nd place, we find the best Swiss media agency: Mediaschneider. Its score is 8.83. In addition to Mediaschneider, two other media agencies made it into the top 10. The same goes for the best advertising agency: The House. Behind them, among the players with a score of 8.0 to 8.5, are 7 media and advertising agencies each and another 3 electronic media companies. A little further back, in 33rd place, we find the first traditional Swiss media company, Goldbach Media, winner of the Media Awards in the media marketer category, with a score of 7.79. A little further back, in 37th place, is the first print media company, Tamedia Advertising Zeitungen, the winner of the Media Awards in the Media Provider category, with a score of 7.69.
